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Who is Don Cox?

He's complicated and brutally honest.
He hates it when people pour milk or add sugar to his coffee. He's more at home walking dirt with coffee farmers around the world than he is in Boone. He's a pretty laid-back dude, unless it's early in the morning... good thing a roaster never lacks coffee as self-medication. He's one to embrace challenges, make mistakes and then do everything to make 'em right.

Why 'Bald Guy'?


It's his street name. Some people get a trail name hiking the AT, others get a nickname as a child. Don's came from his friends in the ghetto. A close friend once told him that if you name it, you own it...

So he named it, claimed it, and the rest is history.